4"x5" Cardscock Postcards

Programs Used: Illustrator, Photoshop

A triptych postcard series designed to promote the York/Sheridan Design program to new potential applicants, or to anyone looking to go into graphic design for university. 
​
I created a new corporate logo for the program that would encapsulate what the program is about, and represent the meshing of old and new design methods through its imagery. I wanted to portray the idea of progress and development, and the idea that you as the designer have the power to hold and shape the future through your designs.
​
For the postcards themselves, I aimed to create an elegant eye-catching design that followed the theme used for my logo; of moving towards the future and molding it to our own ideals through the use of our design. The images represent the various steps to successful design; with the space ships being "the journey" or the initial take-off of ideas, the cityscape representing "the construction" or the actual physical creation of a design piece, and the globe representing "the legacy" or the lasting effect that a design has on the viewer after it is complete.