Aboriginal Social Awareness Campaign

Print + Editorial

This project focusses on the important issue of truth and reconciliation for the education of Aboriginal Canadian students. This is a devastating and critical problem that many young Aboriginal children face in today's society, so the focus of this piece is to entice viewers to learn more about this issue. 

The layout of the spreads is based on that of the Walrus Magazine, as this design would be placed in that specific publication if it were to be printed. Throughout my design, I incorporated graphics that represented the traditional Aboriginal style of art-making in order to pay homage to the culture that I was presenting, as well as used the colour scheme that is typically paired with it; deep crimson earth tones, with reds, browns, and blacks being the most common. This traditional-style design is carried throughout both spreads in order to keep a sense of cohesion through its entirety. Ultimately, I wanted the viewer to automatically be able to tell exactly what issue my piece involves, through its use of traditional decorative graphics and on-site photographs. 

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To pair with the magazine spreads, I also created a matching set of posters that would help spread awareness of this issue and direct viewers to where they can learn more about how they can make a difference. 

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